Chelsey Scheffe created the initial concept (pictured at the bottom) as an illustration for Slayer Espresso Machines, and they asked me to modify it for use on a t-shirt and to brand it for their new annual summit series.
Sub-branding project for the Slayer Steam line of espresso machines. Based on Slayer’s love of music, this brand direction combined the terminology of the recording industry with the three tiers of machine models.
Brand theme for Slayer’s secondary tagline “Solving for X”, which alludes to their aim to pick an aspect of a barista’s job (X) and create a solution using their advances in product design, as depicted in the icon set.
As part of our ongoing relationship with Baratza and our commitment to serviceable and informative design, we redesigned the homepage and cleaned up the majority of other pages for baratza.com. This was an evolution of the existing design that we had also created for the website, but due to the nature of web technology, things […]